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E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the Internet. It encompasses a wide range of online transactions, from retail websites where customers can purchase products directly, to online marketplaces where various sellers can offer their products, and even business-to-business (B2B) transactions.

In an e-commerce business, customers can browse through products or services, add items to their virtual shopping carts, and proceed to checkout by making secure online payments. This digital approach to commerce offers several benefits, including the ability for businesses to reach a global audience, operate 24/7, reduce overhead costs associated with physical stores, and provide a convenient shopping experience for customers